Locks in moisture and helps prevent dry skin. The Aveeno brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier helps prevent and protect dry skin. Oat: Oatmeal baths have long been recommended for people with a variety of sensitive skin conditions. That’s because the special properties of oat give it an enhanced ability to absorb moisture and relieve dry, itchy, irritated skin. In 1945, the founders of the Active Naturals Brand developed a special milling process to create colloidal oatmeal. This finely ground oat locks in moisture and retains the soothing effects of the whole oat grain, relieving dry or irritated skin. Colloidal Oatmeal: Active Naturals Colloidal Oatmeal can serve as a skin protectant. It has the ability to attract moisture to the skin and to form a protective barrier. From humble beginnings in 1945, the story of the Aveeno Brand has been one of discovery. By unlocking nature’s powers through scientific advances, they have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty. Aveeno Soothing Bath Treatment with 100% Natural Colloidal Oatmeal helps soothe and relieve dry, itchy, irritated skin. This dermatologist-recommended skin treatment temporarily protects skin and relieves itchiness while also gently cleansing and moisturizing skin, leaving it soft, smooth and healthier-looking. Its soothing formula is made with natural colloidal oatmeal, a long recognized ingredient that relieves itching naturally, to help soothe irritation due to poison ivy/oak/sumac, rashes, insect bites, eczema, insect bites, hives, sunburn, prickly heat and chicken pox. When dispersed in water, this fragrance-free skin soak forms a soothing milky bath treatment that is mild enough for sensitive skin.From the dermatologist-recommended brand for over 65 years, Aveeno uses the goodness of nature and the power of science to keep your skin looking and feeling healthy and balanced. For external use onlyActive Ingredient: Colloidal oatmeal 100% (Skin protectant).Turn warm water faucet on to full force. Slowly sprinkle packet of colloidal oatmeal directly under the faucet into the tub or container. Stir any colloidal oatmeal settled on the bottom. Other Information. Store at room temperature.Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.