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Locks in moisture and helps prevent dry skin. The Aveeno brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier helps prevent and protect dry skin. Oat: Oatmeal baths have long been recommended for people with a variety of sensitive skin conditions. That’s because the special properties of oat give it an enhanced ability to absorb moisture and relieve dry, itchy, irritated skin. In 1945, the founders of the Active Naturals Brand developed a special milling process to create colloidal oatmeal. This finely ground oat locks in moisture and retains the soothing effects of the whole oat grain, relieving dry or irritated skin. From humble beginnings in 1945, the story of the Aveeno Brand has been one of discovery. By unlocking nature’s powers through scientific advances, they have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty. Aveeno Skin Relief Fragrance-Free Moisturizing Lotion is a rich, yet fast-absorbing therapeutic lotion that helps heal and relieve very dry skin. Gentle enough for sensitive skin, the nourishing body lotion starts to work immediately to nourish and restore skin's essential moisture, so that skin looks and feels soft and healthier. Specially formulated with soothing Triple Oat Complex and hydrating natural shea butter, this daily moisturizing lotion is clinically shown to help relieve and soothe extra-dry skin and moisturize for a full 24 hours. Our creamy shea moisture lotion is also fragrance-free, steroid-free, and gentle enough for sensitive skin and comes in an easy-to-use pump bottle. Aveeno uses the goodness of nature and the power of science to keep your skin looking healthy and feeling balanced. Experience all-day moisture and help heal very dry skin with this unscented body moisturizer, from the dermatologist-recommended skincare brand for over 65 years. Aveeno Active Naturals Skin Relief Moisturizing Lotion is rich, yet fast-absorbing. This triple-oat formula moisturizing lotion with shea butter extract is clinically shown to combat all five symptoms of winter skin: dryness, discomfort, flaking, roughness. and itchiness. And since it has no added fragrances, it's ideal even for sensitive skin. AVEENO Skin Relief Moisturizing Lotion with Soothing OatmealActive Naturals Skin Relief Moisturizing Lotion with Soothing OatmealAt a Glance: Relieves itchy, extra dry skin Moisturizes for 24 hours Cools on contact Noncomedogenic Good for sensitive skin Fragrance freeThe triple-oat formula moisturizing lotion with shea butter relieves itchy, extra dry skin. Dermatologist RecommendedThis patented triple-oat formula with shea butter extract relieves and soothes itchy, extra dry skin, and is clinically shown to combat all five symptoms of winter skin: dryness, discomfort, flaking, roughness, and itchiness. This breakthrough lotion starts working immediately to nourish and restore lipids and essential moisture to skin. Rich, yet fast-absorbing, it contains no added fragrance and is good even for sensitive skin. It is a skin protectant and non-comedogenic. Natural Colloidal OatmealThe natural colloidal oatmeal found in AVEENO helps to leave a protective barrier, which prevents water loss to help maintain moisture all day long. The AVEENO oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin. Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats. The Science Behind OatsThe scientists at AVEENO discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which can help to moisturize and relieve dry skin. The Benefits of OatsRelieves dry skinThe natural colloidal oatmeal lotion formulas of AVEENO moisturize and help protect skin.Soothes itchy, irritated skinColloidal oatmeal provides temporary skin protection and, when used in a bath treatment, can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites.Soothes extra dry, irritated skinColloidal oatmeal combined with menthol, shea butter, and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin.Moisturizes skinOat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture. AVEENORecommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits--they call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results. What's in the BoxAVEENO Active Naturals Skin Relief Moisturizing Lotion with Soothing Oatmeal, 18-Ounce Pump. Body Wash Eczema Cream Daily Moisturizing Body WashFragrance Free Skin Relief Body WashEczema Therapy Moisturizing CreamLotion Daily Moisturizing LotionDaily Moisturizing Lotion with SPF 15Skin Relief Moisturizing Lotion For external use only.When using this product do not get into eyes.Stop use and ask a doctor if, condition worsens, symptoms last more than 7 days or clear up and occur again within a few days.Keep out of reach of children. If swallowed, get medical help or contact a poison control center immediately.Active Ingredient:Dimethicone 1.2% (skin protectant)Inactive Ingredients:Water, glycerin, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa (oat) kernel flour, benzyl alcohol, avena sativa (oat) kernel oil, steareth-20, avena sativa (oat) kernel extract, butyrospermum parkii (shea) butter, sodium chlorideApply as needed.Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. 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