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What is Premium Beauty? Amazon sources from top brands to offer you a wide range of high-end products for women and men. To buy Premium Beauty and Premium Men’s Grooming items, just look for the Premium Beauty badge. Premium Beauty Super quick-drying top coat Celebrity manicurist Deborah Lippmann, luxurious hand & foot care treatments. In 2018, Allure magazine awarded Deborah Lippmann winner of the best nail polish formula.