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UGG BRAND STORY UGG IS A BRAND FOR THOSE WHO REFUSE TO BE DEFINED BY CONVENTION. Founded in 1978 on the coast of California by an Australian surfer, UGG is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG has since expanded beyond the icon to design footwear, apparel, accessories, and home decor with an uncompromising attitude toward creativity, quality and craftsmanship. Bold, provocative, free-spirited, optimistic, and real, the brand has always celebrated unapologetic individuality and continues to be embraced globally by those who refuse to be defined by convention. Double knit fleece. Shawl collar robe. UGG logo woven label. Patch pockets. Self belt.