Unlike most other supplements, NovaFerrum has been clinically proven to be safe, well-tolerated, and effective at raising iron levels. (JAMA, June 13, 2017, Volume 317, Number 22) NovaFerrum contains premium ingredients designed for optimum quality and effectiveness. We add natural fruit flavors and natural fruit sweeteners. We won’t settle, and we know you won’t either, which is why we constantly seek the best nutritional ingredients available. NovaFerrum does NOT contain gluten, sugar, alcohol, parabens, synthetic colors, or caffeine. We scrutinize and agonize over every ingredient. We even consult licensed medical professionals so that you can feel good about what you’re taking, even before you take it. NovaFerrum was born of necessity. One day, our founder was attempting to give an iron supplement to his baby daughter. The product smelled bad. And, based on her reaction, it tasted even worse. She refused to take it. Thus began the journey for an iron supplement that was not only gentle and effective but tasted exceptionally good. NovaFerrum is a labor of love created for a family member. Only now, you’re family. We focus on natural, quality ingredients that are well tolerated and do the job in a big way. We remain passionate about providing products that don’t contain anything unnecessary, that can help keep you healthier, and that stand apart from other supplements. Welcome to the family. And thanks for sharing our passion. WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.NovaFerrum iron supplements are intended for the use in improving the nutritional status for the prevention and treatment of iron deficiency.Iron (as polysaccharide-iron complex) Water, Vegetable Glycerin, Citric Acid, Xanthan Gum, Potassium Sorbate, Natural Grape and Raspberry Flavors, Sodium Benzoate, Lo Hon (fruit) Extract.Shake well before use. Infants and children under 4 years of age: 1mL dropper daily unless otherwise directed by physician. Do not exceed recommended dosage.Statements on this page have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.