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REEF was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world. We encourage people around the world to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely. Our products are designed to make you feel comfortable, relaxed and free in any environment, whether you’re at the beach or not. Reef is surf. They're inspired by water, by the ocean, by perfect waves, and the journey along the way to find them. They are a genuine, global surf brand that harvests the best of the lifestyle and shares it through authentic, innovative and fashionable product. At the core of Reef is their Latin roots and the inherent sensuality of the beach. The Reef team is committed to having fun in and out of the water, as well as giving back to the world that inspires them.