Color ULTIME hair color is the Fashion Color Expert bringing you the latest color trends from the runway to your home. For vibrant, long-lasting colors ready-to-wear! Color ULTIME brand understands that each color direction has precise needs. The innovative High Definition Pigment Mix instinctively complements one's own natural pigments, achieving vivid color results. Now developed with Diamond Brilliance Serum for noticeably brilliant color results & incredible shine that defy fading for up to 9 weeks. Color ULTIME hair colors are available in 5 ranges for individual perfection: Magnificent Blacks, Deep Brunettes, Flaming Reds, Glowing Coppers, and Iconic Blondes. Preparation: Before coloring your hair, put on the gloves. Cover your clothes with an old towel. Have a watch nearby, so that you can check the processing time. Mixing: Unscrew the application tip from the Application Bottle. Open the Color Cream tube by piercing the tube sealing with the reverse side of the cap. Squeeze the whole content of the tube into the Application Bottle. Apply the coloration mixture directly from the Application Bottle on dry, not pre-washed hair. See instruction leaflet inside box for root application instructions. For high shine, massage the Intense Conditioning Treatment into the towel dry hair. Allow it to work for 2-3 minutes, depending on the condition of the hair, and then rinse out thoroughly to leave your hair noticeably softer and with beautiful shine. The Conditioning Treatment is sufficient for 3-4 applications, depending on the length of your hair. Use the shade selector tool on the back of the box to determine whether this shade is right for you. The shade you select should be within 1-2 shade ranges of your natural color. If you hesitate between 2 shades, go for the lighter one Be sure to use the conditioner after color for enhanced shine and keep the color freshness. If your hair is longer than shoulder length, we recommend using 2 boxes of Color ULTIME for the application. Experience sublime care for your hair formulated with Intensive Care Elixir with pearl essence. For shiny hair luxuriously soft to touch, Schwarzkopf hair dye available in vibrant colors in these high definition shades: Deep Brunettes, Iconic Blondes, Luminous Blacks, Flaming Reds, and Glowing Coppers.