At Cake Maternity, we’re here for the mindful mamas—empowering them as they navigate the world of motherhood. So, when you choose Cake, you’re joining a movement of eco-conscious & health-conscious women looking for modern products that support mum, Bub and Mother Nature too. As a brand, we are aware of and understand our environmental & social responsibility, and are making a conscious effort to keep evolving within this space. So, you can feel confident that we’ve got your best interests at heart, because at the end of the day, we’re just a bunch of like-minded mums too. We invite you to explore the collection! Proudly by mums, for mums. Flexi-wire made to support, lift and shape. The wide seamless curve ensures maximum comfort for all breast shapes & sizes during high-impact exercise. 6 hook & eye sets with racerback option. Providing support and security while offering room to grow, when ribcage is expanding or contracting. Easy-feed drop down cups with A-frame sling. One-handed nursing clips allow easy access while the cotton-lined A-frame sling provides support and comfort.