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Every Pura Vida Bracelet is carefully handcrafted by artisans around the world. The commitment to their craft is conveyed through the quality of their work. The artisan’s dedication to the “pura vida” way of life is demonstrated in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it. It was more than just an ordinary friendship bracelet… it was a movement symbolizing the simple things in life. “Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle. “Pura Vida” means living life to the fullest. It’s more than just a saying... it’s a lifestyle. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Giving back has always been core belief at Pura Vida, which is why we started the Charity Collection. Since the beginning, we have partnered with over 174 different charities around the world and have donated great amounts to causes we believe in. At Pura Vida, we dream to do more, which is why we’re always on the lookout for new charities that can benefit from this collection.