Fights Bacteria on Teeth, Tongue, Cheeks and Gums for Whole Mouth Health. Colgate Total Whitening toothpaste offers protection against plaque, gingivitis, cavities, tartar, bad breath, weakened enamel, sensitivity and stains. Whitening toothpaste that removes and prevents new stains. Protect your whole mouth — teeth, tongue, cheeks and gums — with Colgate Total toothpaste, Colgate Total mouthwash and 360 toothbrushes. Colgate Total Sf whitening gel Toothpaste has a breakthrough formula that fights bacteria on teeth, tongue, cheeks and gums for Whole Mouth Health. Colgate Total with stannous fluoride also offers more benefits than ever including sensitivity relief, improved enamel strength* and odor neutralization* (*Based on in vitro studies). When using this product for sensitivity, do not use longer than 4 weeks unless recommended by a dentist. Stop use and ask a dentist if the sensitivity problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. Stop use and ask a dentist if gingivitis, bleeding or redness persists for more than two weeks, you have painful or swollen gums, pus from the gum line, loose teeth or increasing spacing between the teeth. These may be signs of periodontist, a serious form of gum disease.Active Ingredient: Stannous fluoride 0.454% (0.15% w/v fluoride ion) Purposes: Anticavity, Antigingivitis, Antisensitivity. Inactive ingredients: Water, Sorbitol, Hydrated silica, Glycerin, PEG-12, Tetrasodium pyrophosphate, Sodium lauryl sulfate, Flavor, Microcrystalline cellulose, Sodium citrate, Zinc phosphate, Cellulose gum, Sodium Saccharin, Cocamidopropyl Betaine, Propylene Glycol, Xanthan gum, Citric acid, Sucralose, Titanium dioxideAdults and children 12 years of age and older: apply at least a 1-inch strip of product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 years of age: consult a dentist.