More joy in every moment. Bright Starts is on the happiest mission in the world! To find more joy in every moment. More giggles with every curveball, more laughter at every turn. Because joy is what makes moments last forever. As cheerleaders of fun, Bright Starts believes the greatest joy is found in the moments spent together. Undistracted by yesterday, unconcerned with tomorrow. It’s here that silliness sings and belly laughs are born. It’s here that time stands still. Super soft and plush, this security blanket is what cuddles are made of. Introduce baby to a cuddly buddy that’ll stay right by his side. Elmo will be your little one’s first lovey, giving him a soothing and snuggly friend for extra comfort. The looped, Taggies tags offer even more comfort for baby with a soothing texture they can’t help but touch. This fuzzy red friend is more than just a toy for your newborn. It’s baby’s second favorite snuggle buddy… right after you. Recommended for 0-12 months.