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What is Amazon Professional Beauty? Amazon has curated a selection of high-quality products that can be found in professional settings such as salons, spas, and dermatology offices. To buy Professional items, just look for the Professional Beauty badge. Professional Beauty Disclaimer: Content on this site is for reference purposes only and is not a substitute for advice from a licensed health-care professional. You should not rely solely on this content, and Amazon assumes no liability for inaccuracies. Always read labels and instructions before using a product. Redken Color Extend Blondage is a color-depositing purple shampoo for blonde and highlighted hair. This shampoo features key ingredients salicylic acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness and leave blonde hair color cool and bright. This formula gently cleanses and adds softness. Redken is the #1 professional brand in North America. Powered by science, prescribed by professionals, Redken creates products with the highest quality ingredients, delivering powerful hair transformations for all hair types.